Behavior analysis is the science of behavior. Thousands of studies with humans and nonhumans identified the laws of behavior and the predictable ways in which behavior is learned and changes over time. Since the 1950s, researchers have used behavioral principles to modify socially significant human behaviors, demonstrating that applied behavior analytic interventions are highly effective for various purposes and populations.


Beginning in the late 1980’s, there has been a significant increase in the demand for applied behavior analysis (ABA) services in Israel 
The high demand for ABA services has led to a rapid growth in the number of Israeli practitioners and ABA academic certification programs, recognized by the Behavior Analysis Certification Board (BACB) as well as the Association for Behavior Analysis International (ABAI).
There are currently hundreds of behavior analysts in Israel and ABA services have been implemented within state education and by private families and consumers.
Nevertheless, the profession is not yet regulated in Israel and behavior analysts and clients of services are in need of formal regulation in the field by the government.


The Israeli Association for Certified Behavior Analysts (MENTA) was established in 2008 by a group of behavior analysts who came together in order to promote ABA in Israel. The organization is a non-profit and based on the volunteer work of its members.
The main goal of the organization is to serve the needs of certified behavior analysts in Israel, and to create a warm and professional community for behavior analysts and students.
We work hard in order to promote ABA in Israel via:
# Dissemination of ABA for professionals and the general public.
# Professional development through organized conferences, workshops and seminars.
# Promoting ethical standards by supporting behavior analysts as well as clients
# Promoting the regulation of ABA in Israel, by working together with government ministries and organizations.
# Creating an Israeli certification process, and outlining professional standards for behavior analysts operating in Israel.